Angelina Jolie Replaced by a British Supermodel as St. John’s New Face
St. John, a luxury knitwear giant replaced Angelina Jolie as their advertisement model. Jolie became the face of ST. John for three years, but St. John said that Jolie’s fame “overshadowed the brand.” According to CEO Glenn McMahon, “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.” “We needed to show a modern point of view of St. John,” McMahon continued, “We have evolved.”
The British Supermodel that St. John chose to replace Jolie is Karen Elson. Elson is famous for her personal life, she’s the wife of rocker Jack White, and they have two children, namely Scarlet born in 2006, and Henry born in 2007. Her campaign was shot by photographer Greg Kadel in a bare studio for the spring campaign.
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