November 23, 2013
One of the most important decisions that you face in creating a Facebook timeline cover photo is how much text to include, if any. It’s probably a good idea to include some, in order to get your message across. You should always have a goal with your Facebook cover photo, which will enable you to make a plan so that you can accomplish what you’re setting out to do with the digital real estate.
There are a few goals that are pretty much universal with Facebook timeline cover photos. First of all, you want to grab the attention of the visitor. If your Facebook timeline cover photo does not stand out, they may quickly click away from your page and go check out something else. Therefore it is important that you use something that is eye-catching and lures them in. Next, you want to convey information about your brand and company. This can be done through text or imagery, and it should intrigue them enough to lead into your third goal. That should be to keep them on your Facebook page for as much time as possible.
Within those common goals, you can also pursue more specific goals. For example, the second goal can be interpreted in a lot of different ways. You need to decide what types of things you want customers and potential customers to associate with your brand name. Do you want it to be trust, quality, customer service, speed or something else? Come up with a few core values for your company that you are trying to promote through your Facebook page. It is critical that anything that you want to promote on your page in general be addressed in the cover photo, so make that a major goal.
As you begin to design the image and consider your different options, keep your goals in mind and make sure that everything that you are doing with the photo speaks to the message that you are trying to convey. Anything else is wasted space or wasted text. If it does not achieve a goal, replace it with something that does or continue to brainstorm.
Good Ideas for Text
You can also use a word that is going to have a big impact about your brand. Some good examples would be a company like Nike that is known for the “Just Do It,” campaign, or a single word. Samsung built a campaign around the word, “Imagine.”
You can also use some easy online tools such as Facebook Cover Creator to create your own personalized covers .
Any word that is going to paint a picture in people’s minds, give them a strong positive feeling or help them to identify more with your brand will be very powerful. In these cases you can do more with one word than you could do with a paragraph. In addition, it can work nicely with the image. Though they say that a picture is worth a thousand words, not all words are easy to convey in picture form.
That’s why text ultimately has a place in your Facebook timeline cover photo as long as it is well thought out and well executed. Don’t use text just for the sake of doing it, come up with a message that helps you to meet your goals and develop a stronger connection with your current and future customers. Then you can expand the impact of your Facebook page overall.