One of the most important decisions that you face in creating a Facebook timeline cover photo is how much text to include, if any. It’s probably a good idea to include some, in order to get your message across. You should always have a goal with your Facebook cover photo, which will enable you to make a plan so that you can accomplish what you’re setting out to do with the digital real estate.
There are a few goals that are pretty much universal with Facebook timeline cover photos. First of all, you want to grab the attention of the visitor. If your Facebook timeline cover photo does not stand out, they may quickly click away from your page and go check out something else. Therefore it is important that you use something that is eye-catching and lures them in. Next, you want to convey information about your brand and company. This can be done through text or imagery, and it should intrigue them enough to lead into your third goal. That should be to keep them on your Facebook page for as much time as possible.