Sun-Maid Girl Makeover, from Lorraine Collett Petersen to a Barbie Doll in Amish Attire
The sun-maid girl’s face has been Lorraine Collett Petersen before it was changed to a raisin girl that looks like a Barbie Doll in Amish attire. It started in 1915 in Fresno, California, according to the company’s website, “Petersen was discovered drying her black hair curls in the sunny backyard of her parents”. After that incident, the company asked her to pose for a watercolor painting holding a basket of grapes while wearing a sunbonnet, and that became the Sun-Maid trademark.
But now, changes have been done to the well-known icon. The company said that the changes made to the 90-year-old icon were actually introduced three years ago, Barry Kriebel, Sun-Maid president said that the decision to make changes was inspired by the desire to educate consumers about healthy living choices. “This is as good a time as any to get on the wave of health and nutrition. You’re not going to see her dancing or kicking up her heels out in the vineyard, but have her do what is appropriate for her to do, based on her history but also being a contemporary person living in the 21st century.”
There are rumors that they will give the Sun-Maid girl a new name, and they will have advertisements that this girl will do some things modern women do these days. The image on all Sun-Maid product packaging will remain the same, as the new version will only be featured in product advertisements.
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December 5th, 2009 at 2:15 pm
The new Sun-Maid girl surely looks prettier. But we’ll surely miss the old one.